Our Team

Meet the Team Who Started It All

CEO/Founder
CEO/Founder
Ashaki Rucker

Ashaki was raised on the Upper West Side of Manhattan, NYC. She studied English and African American Studies at the University at Albany. Then she went on to obtain a Master of Arts degree in Organizational Psychology from Columbia University’s Teachers College.

She began her career on Wall Street in Human Resources within the financial services industry. Then after spending 10 years in banking, she transitioned into the media and entertainment industry where she spent another 10 years leading Human Resources teams.

In April of 2013, she made the decision to be a full-time mom and pursue her entrepreneurial interests. She subsequently launched iDefyneMe in December 2013. She currently lives in Southern California with her family. Her favorite activities are traveling, reading, movies, and enjoying the outdoors.

Creative Product Design
Creative Product Design
Daryl Bailey

Daryl was born and raised in Fresno, California. He then moved to Southern California to attend Cal State Northridge. Since graduating from college, he has worked on a variety of projects and created artwork now used worldwide.

With over 10 years of experience, he approaches each project with a professional, positive and enthusiastic attitude. His artistic goal is to constantly evolve. From his perspective, art is limitless and has no boundaries. He currently lives in Southern California.