Ashaki Rucker

CEO/Founder

Ashaki was raised on the Upper West Side of Manhattan, NYC. She studied English and African American Studies at the University at Albany. Then she went on to obtain a Master of Arts degree in Organizational Psychology from Columbia University’s Teachers College.

She began her career on Wall Street in Human Resources within the financial services industry. Then after spending 10 years in banking, she transitioned into the media and entertainment industry where she spent another 10 years leading Human Resources teams.

In April of 2013, she made the decision to be a full-time mom and pursue her entrepreneurial interests. She subsequently launched iDefyneMe in December 2013. She currently resides in Miami Florida with her family. Her favorite activities are traveling, reading, movies, and enjoying the outdoors.

Austyn Doris

Digital Graphic Designer

Austyn was born in Los Angeles California. In the past year, he has been focused on developing his Digital Graphic Design and entrepreneurial capabilities, while supporting his mom in growing their family-owned business.

He is also an all-A student in elementary school. His other passions include gaming, traveling, sports and spending time with family and friends. 

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